Georgia-Florida Economic Impact Continues to Climb

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Georgia-Florida Economic Impact

The annual Georgia-Florida football game continues to have a significant positive impact on the city of Jacksonville year over year. The citizens of Jacksonville benefit greatly from the economic wins of Georgia-Florida weekend. This year’s game, hosted Oct. 29, generated an economic impact of over $35 million.

Approximately 140,000 tourists spent the weekend in Jacksonville hotels further enhancing city bed-tax revenue. There were 37,463 booked room nights and approximately $4.2 million was generated in total room revenue.

The college football rivalry game has become a signature event for Jacksonville, attracting tourists from across the country to Downtown Jacksonville. As a result, Jacksonville was once again highlighted on the national stage during the event, capturing more than four million viewers nationally for the CBS telecast.

Key Metrics: Georgia-Florida Football Game Results

 20162015
Business Sales (direct)$20,436,951$20,340,053
Business Sales (total)$35,546,421$35,302,992
Room Nights (total)37,46337,270
Total Visitors139,289138,539
Total Local Tax Receipts$1,294,895$1,290,581
Television Ratings2.63.1
Television Viewership4,454,0005,015,000

*Information provided by CBS Television and Vist Jacksonville

About the City of Jacksonville Sports and Entertainment Office

The City of Jacksonville’s Sports and Entertainment Office attracts, hosts and creates opportunities that drive economic impact, accelerate the brand and improve the quality of life and cultural engagement for visitors and residents. Jacksonville hosts hundreds of diverse events each year making Northeast Florida a premier destination with rich tradition and world-class hospitality. For more information, visit COJ.net.